CoAMS Holdings, Inc.

October 4, 2002


New Marketing Services Company becomes wholly-owned subsidiary of CoAMS, Inc.

CHICAGO, Ill.—October 4, 2002: On Monday, September 30, 2002, CoAMS, Inc. ("CoAMS") of Chicago, Illinois, a portfolio company of Prospect Partners, LLC of Chicago, Illinois, acquired the assets of Bridgepoint Channel Marketing Services ("Bridgepoint") of Cedar Rapids, Iowa, a division of CMF&Z, LLC. The assets were acquired from Franklin Capital Corp. of Chicago, Illinois , the secured creditor of CMF&Z. Terms of the deal were not disclosed. The new company is now a wholly-owned subsidiary of CoAMS, Inc., and will operate under the name Bridgepoint.

CoAMS is a full-service marketing services company specializing in the outsourced management, administration, and design of cooperative advertising and trade promotion programs for leading consumer product manufacturers and their retailer networks, and to leading technology manufacturers and their distributor/dealer organizations. CoAMS is the second largest company in its industry, processing nearly one million claims annually for clients that include some of the largest manufacturers in the United States.

Bridgepoint , now a wholly-owned subsidiary of CoAMS, Inc., is a marketing services firm specializing in cooperative advertising and trade promotion programs. Bridgepoint will continue to be managed by its existent management team and will remain at its Cedar Rapids, Iowa location. Bridgepoint was a division of CMF&Z, LLC, an advertising and public relations agency with offices in Center Point, Des Moines, and Hiawatha, Iowa. CMF&Z, formerly known as Creswell, Munsell, Fultz & Zirbel, Inc., was founded in 1939 as W.D. Lyon & Co., and spent twenty years under the ownership of Young & Rubicam of New York, New York. 

"We are excited to get back to our clients with invigorated resources," explained Dick Lorenz, General Manager of Bridgepoint. "The relationship with CoAMS and Prospect Partners will allow us to deliver top-notch marketing programs, while retaining the personal attention that we feel is imperative in well-servicing our clients."

"Combining CoAMS' web-based advertising solutions with Bridgepoint's services is a real win for our clients," added Pankaj Monga, Director of Information and Technology for Bridgepoint. "CoAMS is on the industry forefront of combining technology with marketing services, and now we can offer our clients these enhanced business solutions."

"CoAMS is a recognized leader in this industry, and bringing Bridgepoint into the fold adds to the strength of both companies," said Louis W. Kenter, a Principal of Prospect Partners, LLC. 

"We are all looking forward to working with Dick Lorenz and Pankaj Monga in building the new Bridgepoint, and in continuing to seek growth opportunities for CoAMS in the marketing services and business process outsourcing arenas," added Erik E. Maurer, also a Principal of Prospect Partners.

Prospect Partners, LLC of Chicago, Illinois is a $105 million private equity fund focused on management-led leveraged acquisitions of lower middle market companies with niche strategies. Together with management, Prospect Partners and Caffery Capital Partners, LLC of Chicago, Illinois acquired CoAMS in July, 2002. For CoAMS, Prospect Partners' successful, long-term experience in building lower middle market companies presented the ideal partner in shepherding CoAMS' growth. For Prospect Partners, the acquisition represented a promising new platform upon which to build a larger company. Together, Prospect Partners and CoAMS will continue to seek to acquire other marketing services and business process outsourcing firms.

For more information on CoAMS, Inc., visit

Back to Press Releases

July 19, 2002
Prospect Partners, LLC, and Caffery Capital Partners, LLC
Acquire CoAMS Holdings, Inc. With Management