Absolutely Custom Group, Inc.

Spring Grove, Illinois

Absolutely Custom Group, Inc. ("Absolutely Custom"), supplied embellished apparel products for a wide array of customers, including corporations, event sponsors, and advertising agencies. Its business unit, Sportdecals Sport and Spirit Products, Inc. ("Sportdecals"), embellished customized athletic uniforms, spirit wear, and decals primarily for the K-12 school sports market.

  • Prospect Partners teamed with management to recapitalize Sportdecals, Inc., in July, 2013, and form Sportdecals Sport and Spirit Products, Inc.
  • Sportdecals, founded in 1972, is a one-stop source of customized athletic and spirit wear, offering a range of textiles, spirit packs, decals, equipment, awards, and other accessories.
  • Sportdecals provides custom design, screen printing, and embroidery services for a broad range of apparel products, including team uniforms, practice jerseys, performance wear, and spirit wear. Its national customer base includes schools, athletic departments, club sports teams, coaches, booster clubs, municipalities, and corporations.
  • Prospect Partners sold Sportdecals to an individual investor in May, 2017.
  • Mr. Maurer served Absolutely Custom as Chairman; Mr. McInerney served as a Director.
  • SIC codes: 2396 (apparel findings and related products); 2395 (pleating, decorative and novelty stitching), 3949 (sporting and athletic goods, not elsewhere classified); and 5091 (sporting goods and recreational goods and supplies)


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Read the complete press release about Sportdecals.